Released on: December 24, 2007, 11:52 pm

Press Release Author: Allison Nazarian / Get It In Writing, Inc.

Industry: Internet & Online

Press Release Summary: Online marketing expert shares insight into writing copy that
sells

Press Release Body: Did you know that a potential customer decides in seconds
whether to stay on or leave your website?

"The more you know about the behavior of your potential customers, the better your
chances of them becoming a paying customer," explained Allison Nazarian, founder and
president of Get It In Writing, a copywriting and marketing firm. "Regardless of
what you're selling - a product, service, your expertise - this holds true. For
instance, we know that most people skim your content; skip around within the same
page and click all over the site. They scan and their eyes tend to hone in on
headlines, blurbs and captions."

Some other ways to make the sale online:

· Remember less is more: If you feel like writing poetic prose about your product or
service - Don't! It's a hard thing to hear, but the readers don't care. They want
solutions.
· Cut the.jargon: Readers like upbeat copy. They want a personal experience. Keep it
real.
· Think like a buyer: Shopping online is different than shopping in a store.
Customers do not have the luxury of physically interacting with your product or
asking live questions. Give them all of the details (even if you think they're
obvious).

"Making sure your website speaks to the needs and wants of your potential customer
is key," Nazarian added. "If they are confused, or can't find answers immediately,
they will abandon it without a second thought."

About Get It In Writing, Inc: Since 2001, Get It In Writing, Inc. has been a leader
in copywriting and marketing services, consulting and instruction for businesses
throughout the world. For information, free tips and resources and/or to request a
free consultation, visit www.GetItInWriting.biz.

Web Site: http://www.GetItInWriting.biz

Contact Details: Allison Nazarian
President, Get It In Writing, Inc.
561.989.8555
ANazarian@GetItInWriting.biz
http://www.getitinwriting.biz/